My Quest

 

A massive tech company was in need of a new global navigation system for their site. The current menu structure had grown organically over the years, leading to an overly complex system that could no longer meet the needs of the business or the users.

 

This was a menu system that would exist on all pages of the website and would need to be intuitive for both consumers and business customers. This would be a huge undertaking that would involve many iterations of testing, and constant communication with stakeholders.

My Solution

 

Starting with data from a quantitative card sort of the company's hundreds of products and services, I conducted many rounds of tree tests both remotely and in person.  I used core tasks for consumers and business customers, identified the biggest user pain points, iterated, and tested again. In between tests I presented my findings and reccomendations to multiple stakeholders and executives across the company, gathering any new questions or concerns that arose.

 

Once we came closer to finalizing the IA I conducted in-person studies using an interactive prototype of the menu system. At this point I was able to diagnose any issues in the interaction or visual presentation of the menu items, and again share my findings and recommendations with key stakeholders.

 

Outcomes:

 

• Taught team the value of IA research

• Established core tasks for user segments

• Contributed to increased engagement and revenue for key customer segments by creating a more customer-centric navigation system.